Posted by Katerina Gasset on Monday, October 22, 2012,
In :
SEO TIPS
This is very important. Google has made a lot of changes to how they rank websites this past 12 months. The latest penguin updates were just a few weeks ago.
But the most important change is the Google announcement that they created a tool called “Disavow Links” inside of Google Webmaster.
This is all the hype and buzz right now in the SEO space and you most likely have been sent an email from Market Samurai or other associations you may have with the SEO world.
Whatever you do, my SEO su... Continue reading ...
Posted by Katerina Gasset on Monday, July 30, 2012,
In :
SEO TIPS
Petra Norris | An Excellent Example of Google Dominance | SEO Blogging For Business Petra is a broker in Lakeland Florida. Her niches are Lakeland short sales, 55+ communities and German speaking buyers and sellers who want to buy or sell property in Central Florida. What I admire the most about Petra is that she is very organized. She has a list of what she needs to get done in her marketing and SEO and she does it. What she does not have time for, she delegates to our Virtual Assistants. Ev... Continue reading ...
Posted by Katerina Gasset on Thursday, September 1, 2011,
In :
SEO TIPS
SEO Blogging Tutorial On Getting All ThoseFancy Colors and Fonts on Your Blog Posts.
Over the years we must have written more than a half dozen posts on how to add the different color text, highlights, text sizes and other visual changes to blog posts. But as time goes on, newbies who wonder how to do this most often don't know where to begin to find this information. This is one of the most asked questions on ActiveRain.
Here is a video tutorial on using Scribefireto not just add variety to ... Continue reading ...
Posted by Katerina Gasset on Tuesday, July 19, 2011,
In :
SEO TIPS
Are you happy where you are in your life and in your business? Are you reaching your financial goals? How about your relationships with your family, spouse, significant other, children and friends?
How would you measure up against your list of goals and plans you had for your life?
If you are in that great place and have peace of mind kudos to you! That is a great accomplishment.
If you are NOT where you want to be in your life it is time to take inventory of your environment. I don't mean th... Continue reading ...
Posted by Katerina Gasset on Friday, June 3, 2011,
In :
SEO TIPS
Move.Inc just hired an big SEO company. Move.Inc says they are the leader in online real estate. Move.Inc is also a publicly traded company and says they have 14.1 Million monthly visitors to their network of websites.
Do you know who Move.Inc is? They operate Realtor.com®, moving.com, SeniorHousing.Net, Top Producer systems and ListHub.
Do you know why Move.Inc just hired a top SEO firm? Hmmm, why would they want to do this? Move.Inc says they want to increase their organic search results and... Continue reading ...
Posted by Katerina Gasset on Thursday, May 5, 2011,
In :
SEO TIPS
There are so many website solutions available for agents and brokers. How do you know where to even start with making the choice of which site to get or design?
The
first thing you need to keep in mind is NOT the sales pitch from the
website vendors but what is important to your audience- the visitors to
your site.
Before you choose a website or do a website makeover you need to answer these questions:
- Why do you want to have a website?
- What will be the purpose of your website?
Continue reading ...
Posted by Katerina Gasset on Tuesday, May 3, 2011,
In :
SEO TIPS
Ross Hair of Social Media Marketing Camp 9 invited me to be one of the speakers.
I will be the first speaker and I am am speaking on:
The Top FIve Things you need to do on your ActiveRain blog to get business!
Make sure you catch this segment but don't leave so fast because there are 3 other awesome speakers.
Lewis Howes is going to be sharing proven the five critical Linkedin strategies. I have been to some of his webinars and he gives some really easy to use tips that you can use right away... Continue reading ...
Posted by Katerina Gasset on Monday, March 28, 2011,
In :
SEO TIPS
You can read more about linking on this post:
Linking....
Last Tuesday we had a great class on Keywords. That class is always about 2 hours long. I know that you are getting your understanding of keywords down now.
Don't miss Tuesday's class on Linking Strategies.
You
can write all the great content you want and you can use all the right
keywords but if you are not getting any "votes" from other blogs and
sites than you are not going to get pulled up by Google to page one
unless... Continue reading ...
Posted by Katerina Gasset on Tuesday, March 15, 2011,
In :
SEO TIPS
Don't Underestimate The Power Of Bing and Yahoo For Getting Listings!
We all spend time concentrating on getting ranked in Google for organic search results.
But when you look at your stats I think many of you might be surprised to see how many searches you are getting from Bing and Yahoo.
Most people are optimized by accident on Bing and Yahoo without much thought or purpose.
In about 30 minutes a week you can add some intent and actions steps to show up higher on Yahoo and Bing search result... Continue reading ...
Posted by Katerina Gasset on Monday, March 7, 2011,
In :
SEO TIPS
Well, I am finally going to bite the bullet, schedule the time on my calendar to learn wordpress through a workshop.
I don't have time to learn by trial and error. I get very frustrated when things don't look the way that I want them to or I can not figure out how to move a graphic or add a widget.
I tried all the free tutorials that Wordpress offers at Wordpress.org. But I just did not get it. I learn better by having a coach, a mentor or a teacher. I really excel in classroom type settings.... Continue reading ...
Posted by Katerina Gasset on Sunday, February 27, 2011,
In :
SEO TIPS
SEO To The Top is our most popular SEO webinar learning program for beginners to intermediate students.
We use real estate industry specific search and SEO examples but mortgage brokers, stagers, home inspectors and any local small business owners will benefit greatly from SEO To The Top.
We revamped the way that we produce the webinars. So if you have taken the course before- please pay attention to these details! You will not want to miss out on this!
SEO changes, Google changes, Yahoo cha... Continue reading ...
Posted by Katerina Gasset on Monday, February 14, 2011,
In :
SEO TIPS
A
couple of the agents I coach will remain nameless for this post. If you
know who the agents are, please don't comment with their names. This
is because we know these agents' National Franchise Internet Police are
watching and we certainly don't want these agents to get into any more
"call ins" to the office.
These
agents are SEO DIY-ers who took our SEO To the Top and SEO Extreme
courses and then hired me to be their private coach to do a website
makeover and help them to discov... Continue reading ...
Posted by Katerina Gasset on Friday, January 14, 2011,
In :
SEO TIPS
How
do you know which keywords you should focus on and which keywords are
going to make your phone ring with a prospective client? 
The keywords you choose to use on
your blog and website should be determined by who you are speaking to
through your blog and website. This is called your niche market.
Niching brings a better return on your investment of time and money than generalizing.
Let's put keywords into perspective. Different
products and services require d... Continue reading ...
Posted by Katerina Gasset on Friday, December 31, 2010,
In :
SEO TIPS
The stats are out. This year 41,000 real estate licensed agents dropped out of the business in Florida since the boom days when everyone and their mother, aunt, sister, brother neighbor was an agent. Just in the state of Florida. 
That is a lot of agents!
In the boom year of 2005 there were 144,174 agents.
That was up from just 118,092 in 2004. In the year 2000 there were
67,388 agents. I got licensed in Florida in 1996 a year after moving
here from Washington State where I was licens... Continue reading ...
Posted by Katerina Gasset on Thursday, December 30, 2010,
In :
SEO TIPS
2011 Schedule of SEO Events and More- By Coach Katerina LLC
We are excited to roll out
our new calendar of events for SEO Trainings, Expired Listing training,
Short Sale training and our new programs. 
Below the schedule here is a form
where you can check off the trainings that you would like to get in on
the loop about. This way you can get email notifications and reminders
of the events you are interested in.
January 12th, 2011 is SEO To The Top Q and A class for current members o... Continue reading ...
Posted by Katerina Gasset on Friday, December 10, 2010,
In :
SEO TIPS
Google changes it's algorithms due to a company who was getting Google juice for negative comments from unhappy customers.
What happened was the New York Times covered a story and wrote a multi-page article about Clarabelle Rodriquez who bought eye-glasses online from DecorMyEyes which resulted in the owner of the online eye-glass company to harass her and threaten her.
Ms Rodriguez added her complaints to Get Satisfaction- a site where you can place complaints and dissatisfaction with co...
Continue reading ...
Posted by Katerina Gasset on Friday, December 3, 2010,
In :
SEO TIPS
These stats are for the state of Florida but I believe that they are going to be similar throughout most of the states.
The average Realtor® in 2009 in the state of Florida:
- Closed 8 transactions in 2009
- 56% of the Realtors® in Florida are women.
- 81% specialize in residential sales.
- 2/3 of the agents have websites.
- Half of the agents use social media.
- 1 out of 10 agents say they have a blog. ( But do they blog?)
- The median gross income of an agent was $34,400.
- The average agent is 54 year...
Posted by Katerina Gasset on Tuesday, November 23, 2010,
In :
SEO TIPS
Many small business owners, agents, consultants and marketers start their new website, look up their new keywords, get all excited and ready to get their domain name when suddenly they start hearing other people say,
"Well, good luck with that! All the good domains are taken already! All the dot coms are taken up!
Well, that is just not true.
Here is a little known secret- when agents drop out of the business they tend to forget about their domain names and their websites which means that eve... Continue reading ...
Posted by Katerina Gasset on Tuesday, October 19, 2010,
In :
SEO TIPS
Coach Katerina's Webinar and Call Schedule- Mark Your Calendars with these important events, times and dates for this week and next week.
Wednesday October 20- 3 p.m Eastern Time-. SEO EXTREME BootCamp Q and A call and overview of SEO EXTREME.
Thursday October 21- 12 p.m. Eastern Time- Marketing Yourself and Your Listings with QR Codes, sponsored by Realbird. I will also be going over how to use QR codes with Realbirds' new QR codes for listings.
Tuesday October 26- 3 p.m. Eastern Tim... Continue reading ...
Posted by Katerina Gasset on Thursday, October 14, 2010,
In :
SEO TIPS
Thanks to Realbird for being so generous to support us in hosting the QR webinar. You will see how we use realbird property searches with QR codes along with many other marketing strategies for QR codes.
We are excited to share with you exciting information and show you ways in which you can use QR codes to market yourself, your company and your listings with this trending marketing.
COST- FREE
Click on the URL below- this link will take you to the GotoWebinar registration page where yo... Continue reading ...
Posted by Katerina Gasset on Monday, October 11, 2010,
In :
SEO TIPS
What is your BIG burning question about SEO?
We will try to answer as many questions as possible
on our Q and A call and give you an overview of
SEO EXTREME Bootcamp line up.
Hurry to get your Biggest Burning Question
turned in by going here to post your question:
MY BIGGEST BURNING QUESTION
Make sure you are also registered for the call
so you can hear your answer.
I will also answer the top 2 or 3 questions
here on our blog so make sure to subscribe
to this blog so you don't mi... Continue reading ...
Posted by Katerina Gasset on Tuesday, October 5, 2010,
In :
SEO TIPS
Google's goo.gl is a free URL shortener but is much more than that.
First off, you can be in all of your google applications working and not have to go out to other sites to do your URL shortening.
Secondly, you can track the history of the clicks to your url for those that have clicked on your shortened URL. You can track the last two hours, the day, the week, the month and all time.
This is great if you are trying to make a tweet go viral and want to measure the activity for the last two ho...
Posted by Katerina Gasset on Wednesday, September 22, 2010,
In :
SEO TIPS
Taking SEO to the next level- we are here in Austin Texas at the Traffic and Conversion summit. This is the best SEO summit we have ever been to. There is no head fixing stuff, no motivational stuff, just pure unadulterated workshop format with so much absolutely above the rest content. 
My head is spinning! And this is only the first day! The traffic summit started this morning at 9:00 a.m. and we did not even get finished until 8:30 p.m. tonight. The Traffic Summit starts right up again tomo...
Posted by Katerina Gasset on Tuesday, September 14, 2010,
In :
SEO TIPS
SEO Tutorial For Your Websites- Counter Points To Facebook Featured Post
By popular demand I am writing this post to clear up any misunderstandings there may be in Google's importance on the web when it comes to your blogs and websites.
Alex Chang wrote a featured post about the strength and search power of Facebook. Facebook is important to your overall networking and marketing online. I am not disputing the relevance of Facebook. Of course you should be on Facebook, of course you shoul... Continue reading ...
Posted by Katerina Gasset on Saturday, September 4, 2010,
In :
SEO TIPS
Did you just get finished doing the happy dance finding your post on the first page of Google for your keywords?
But then did you have yourself a little pity party when you went back to glow in your pride only to discover that your post was now no where to be found?
It happens more often than you think. It does not just happen to you. But why does this happen?
What happens when you blog on Active Rain is that Google LOVES Active Rain so much and Google spiders crawl Active Rain so much and so ... Continue reading ...
Posted by Katerina Gasset on Tuesday, August 10, 2010,
In :
SEO TIPS
Organic Traffic- SEO is not a vacuum.
There are only ten spots on page one on Google.
Are you on one of those ten spots? Do you have more than one of those ten spots? Do you have more than 8 of those ten spots?
The good news is that SEO is back, well, I never believed that it left. But many people in internet marketing did not want to do the work it takes to build good solid organic traffic. There are a lot of people who hate to blog and hate to use the white hat ways to build a website. So t... Continue reading ...
Posted by Katerina Gasset on Sunday, July 25, 2010,
In :
SEO TIPS
Linking Strategies are one of the most important aspects of your SEO plan. Google puts a lot of weight on the links that are pointing to your site. Each link to your site is like a vote for your site. Google gathers up these votes, counts them and from there determines where you fit in the indexed pages and how you should show up on the SERPS.
So while writing good content is the most important part of your plan, all the good content in the world is not going to surpass someone who has good c... Continue reading ...
Posted by Katerina Gasset on Wednesday, July 21, 2010,
In :
SEO TIPS
SEO For Real Estate Agents- Be Careful Out There! There is so much snake oil out there on Facebook and Twitter so be careful what you believe. There is no such thing as some magic bullet you can get or some google potion you can apply to your blogs and websites that will make them magically appear at the top of the SERPS. If it sounds too good to be true, you know the saying, it probably is!
But if you use tried and true sensible methods that are white hat, all above board, they may take a bi... Continue reading ...
Posted by Katerina Gasset on Tuesday, July 20, 2010,
In :
SEO TIPS
Come back to this blog and this site- SEO For Agents- often as this is always being updated weekly with new content. Right now I am in the process of moving over all my SEO Tips and Tutorial posts from our Active Rain blog. This way you will be able to find what you are looking for much easier.
It is almost impossible to sort my posts in a logical manner on my Active Rain Blog.
I do write a lot of other content besides just for SEO so consider subscribing to my Active Rain blog.
I just added ...
Continue reading ...
Posted by Katerina Gasset on Friday, June 4, 2010,
In :
SEO TIPS
You will be getting one video webinar delivered to your email box each week for 9 weeks. This way you can watch and learn as often as you need. This also gives you one week to get your homework done before you next video arrives in your inbox. It is important to do your homework. You will be invited... Continue reading ...
Posted by Katerina Gasset on Friday, June 4, 2010,
In :
SEO TIPS
In today's SEO To The Top Webinar session we are going to be learning about Titles- Tags- Descriptions for your websites, blogs and your profile pages on Active Rain. Many SEO experts say that "Descriptions" are no longer relevant to organic search. While the premise of this statement is true from strictly a search engine value it is by no means the case in real application of writing for both search engines and the searcher who sees you as one of the options to click on.
While Google moved aw... Continue reading ...
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