Showing Tag: "generation" (Show all posts)

Is Market Leader Working For You?

Posted by Katerina Gasset on Monday, July 9, 2012, In : Lead Generation

We talk to a lot of agents who are using Market Leader for lead generation. We noticed a disturbing trend among brokers and agents in the real estate space. Many agents buy websites or lead generation sites or CRM programs, PPC campaigns but then do nothing after making the purchase.

Market Leader has a great CRM but if you don't contact the leads in your CRM what good is your CRM? You should not say something is not working if you are not working the 'something'.

Market Leader is the b...
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Real Estate Lead Generation- Changing Your Mind Is Allowed

Posted by Katerina Gasset on Friday, April 27, 2012, In : Real Estate Lead Generation

Real Estate Lead Generation - Changing Your Mind Is Allowed

Since most of our subscribers have been following us for a while you may well know how important I think and know blogging to be for real estate agents. Blogging is great for building relationships with sellers and buyers.

You also know that I am one who believes that blogging does not create massive leads but rather a few 'perfect fit' people who have chosen to work with you prior to them ever even calling you or emailing you. The f...