Posted by Katerina Gasset on Monday, April 29, 2013,
In :
SEO For Agents
This is a very important SEO To The Top SEO UPDATE SESSION!
SEO To The Top Alumni never have to pay for updates.
There is no promise that this session will get recorded so you MUST be on the call to get the information.
Important SEO Update for ALL SEO To The Top Alumni!
Tomorrow, Tuesday April 30th at 2:30 p.m.
We are having an important session on the new updates for SEO on your websites and blogs. We have been doing a lot of testing since the panda and penguin algorithm shifts ... Continue reading ...
SEO Blog Commenting for Hyper-Local Posts and Market Reports Google has made a lot of changes to their algorithms the last couple of years. It is tough and time consuming to stay on top of all of it.
One of the tasks that we do is SEO blog commenting on websites, blogs and ActiveRain hyper-local posts and market reports. Google wants to see that we are actively engaged having a conversation with one another in our respective niche areas.
It has come to our attention that the agents that we ar... Continue reading ...
Posted by Katerina Gasset on Friday, November 2, 2012,
In :
SEO For Agents
We would appreciate your help and input
We created our first sales page for selling one of our website templates. This product is the short sale specialist website that is based on years of what we know to be working in the short sale markets.
We would love to get your feedback as to how you think the page looks, reads, flows and any friendly critique is welcome.
Do not click the “get started” buttons on the page. Those are to go to the cart and they don’t work correctly right now. We h... Continue reading ...
Posted by Katerina Gasset on Monday, October 22, 2012,
In :
SEO TIPS
This is very important. Google has made a lot of changes to how they rank websites this past 12 months. The latest penguin updates were just a few weeks ago.
But the most important change is the Google announcement that they created a tool called “Disavow Links” inside of Google Webmaster.
This is all the hype and buzz right now in the SEO space and you most likely have been sent an email from Market Samurai or other associations you may have with the SEO world.
Whatever you do, my SEO su... Continue reading ...
RealEstate.com Blogging Webinar- Tuesday October 16- at 1 p.m. I will be a panelist on the RealEstate.com's blogging webinar. This webinar will cover some big blogging questions for beginner bloggers and those who have been blogging for a while. Here are just a few of the areas they will be covering: - Where you can post your blog content for free.
- How to set up a blog of your own.
- Topics that will get you ranked on Google quickly.
- Where to find topics that will captivate your audience.
The mode... Continue reading ...
Posted by Katerina Gasset on Thursday, August 9, 2012,
In :
SEO For Agents
Tni is amazing! Tni LeBlanc is an broker in Santa Maria California where she totally kicks butt dominating page one on Google for her search terms. It is so exciting to hear from Tni when she gets another listing from her blogging and her websites. She walks her talk. The one thing that I really admire about Tni is her ability to understand what she has to do to get the job done. She never hesitates. If we tell her she needs another website- she gets it done. If we tell her we need 10 article... Continue reading ...
Is your real estate business an up and down roller coaster ride?
Do you live the feast or famine lifestyle that many entrepreneurs, agents, brokers, small business owners experience?
The main reason that we get ourselves into this hamster on a wheel cycle is because we don’t know how to leverage our time.
First you must have a system. All business owners no matter what business you are in have to develop systems that can automate simple tasks, tasks that don’t take a lot of brain power an... Continue reading ...
Posted by Katerina Gasset on Friday, August 3, 2012,
In :
SEO For Agents
Top 6 Mistakes Broker and Agents Make Marketing On The Internet There are some costly mistakes that we see agents and brokers make over and over again in their online marketing strategies and campaigns. We created a report that you can download going over the Top 6 Mistakes Brokers and Agents Make Marketing on The Internet. The report goes over:
- Failing to Plan
- Failing to Niche
- Using the wrong keywords
- Missing the conversation
- Incorrect branding
- Failure to manage your online re...
Continue reading ...
Posted by Katerina Gasset on Monday, July 30, 2012,
In :
SEO TIPS
Petra Norris | An Excellent Example of Google Dominance | SEO Blogging For Business Petra is a broker in Lakeland Florida. Her niches are Lakeland short sales, 55+ communities and German speaking buyers and sellers who want to buy or sell property in Central Florida. What I admire the most about Petra is that she is very organized. She has a list of what she needs to get done in her marketing and SEO and she does it. What she does not have time for, she delegates to our Virtual Assistants. Ev... Continue reading ...
Get a head start on your business success before the fall arrives. Join us for group coaching which is reopening now for registration for the fall and winter sessions- 1st fall session is August 7th. We cover everything from getting in the right mindset to working on your website. Group coaching is a great alternative for agents who are not ready for private one on one coaching. We have a list of agents who are getting a lot of value out of group coaching. Just ask and they will tell you ho... Continue reading ...
Real Estate Lead Generation - Changing Your Mind Is Allowed Since most of our subscribers have been following us for a while you may well know how important I think and know blogging to be for real estate agents. Blogging is great for building relationships with sellers and buyers. You also know that I am one who believes that blogging does not create massive leads but rather a few 'perfect fit' people who have chosen to work with you prior to them ever even calling you or emailing you. The f... Continue reading ...
Online Business Coaching | SEO Blogging | Website Domination | Linking Campaigns | VA Services Google makes changes in the their algorithms and has been doing so quite a bit it seems as of late. There are some things that remain constant while others die out or become obsolete. It takes time to stay up with all the changes and then shift your internet marketing strategies to align with what is working today and then tomorrow and so on. We get emails weekly from agents and brokers around the c... Continue reading ...
I need your help. I am creating a totally revamped program for you that is going to cover SEO for google page one domination, keyword research, discovering your niche and then creating a marketing branding campaign to speak to that audience and branding yourself as the agent in your market that dominates the search engines. I want you to be a part of this product creation. This is going to be your product. I want to make sure that I get everything into this program that you have been asking f... Continue reading ...
SEO Blogging Really Works. You know, it is one thing when I can show how SEO blogging works for us in our market in our business. But it is more important for SEO blogging to work for you in your markets and in your businesses.
There is this post I wrote back in January of 2008. It seems like it was only yesterday but that was 3 years ago. It was called, Fishing for the longtail. This one post has garnered over 320 comments and still gets comments in 2011.
Back when I wrote that post the onl...
Posted by Katerina Gasset on Thursday, September 1, 2011,
In :
SEO TIPS
SEO Blogging Tutorial On Getting All ThoseFancy Colors and Fonts on Your Blog Posts.
Over the years we must have written more than a half dozen posts on how to add the different color text, highlights, text sizes and other visual changes to blog posts. But as time goes on, newbies who wonder how to do this most often don't know where to begin to find this information. This is one of the most asked questions on ActiveRain.
Here is a video tutorial on using Scribefireto not just add variety to ... Continue reading ...
Thanks so much for attending Realbird Webinar today! WoW! What a turnout! We had over 400 attendees!
The webinar was scheduled for one hour but we went over that by at least 40 minutes. Over half of the attendees stayed the entire time. I love teaching these webinars for RealBird because they are so full of energy and such a great response from all of you!
I want to thank each and every one of you that took time out of your day to learn more about Realbird and how you can use Realbird in you... Continue reading ...
How's Realbird working for you? If you have a great prospect turned into a sale story share it here in the comments. If you have used Realbird to land a listing or two, please share that also. 
Haven't heard of Realbird? Realbird is available in United States and Canada. On the fence about whether to sign up for Realbird or not? Been there, done that... I waited and missed great opportunities to get more listings and buyer leads for our buyer agents by waiting to sign up and procrastinating pu... Continue reading ...
Wednesday August 17, 2011 12:00 p.m. Eastern Time. That is 9 a.m. Pacific Time
Cost: FREE!
To register for this free webinar, please fill in this simple form:
We will go over how to optimize your single property websites for top search engine ranking and best lead generation.
We will be going over ways that you can use Realbird to get listings. We will also cover SEO tips that you can add to Realbird to get more exposure to your realbird listing s... Continue reading ...
Google Updates Session- For All Alumni and Current SEO Members Reminder this is for today! Google has been making a lot of changes from the caffeine update to the panda update to the new +1 and google circles.
Google is also changing the name of Picasa to Google Photos and Blogger to Google Blogs. They will NOT be changing the name of YouTube but they did shut down google video.
With the new +1 there is important, very important information that you need to know regarding your SEO work on your ... Continue reading ...
Petra Norris is an ActiveRain member and Broker/ Realtor listing and selling Lakeland Fl Homes. She has taken all of our SEO courses, she is in our private coaching and group coaching programs. She does her homework and pays attention to what she needs to do to get business from her online marketing plan.
Last week she received 3 phone calls from sellers who needed to list their homes as short sales. She listed 2 of those houses but the third person ended up needing some help but not listing... Continue reading ...
SEO Blogging | SEO For Websites | Branding | Group Coaching will be starting up at the end of July. If you want to be on the list for live group coaching please fill out the form below and we ill put you on the list that will give you the details as we get closer to the launch date of the Group coaching sessions. 
There can only be one agent per specific niche market in your area so make sure you get on the list right away. This will be on a first come first serve basis. So if two agents both... Continue reading ...
Posted by Katerina Gasset on Thursday, May 5, 2011,
In :
SEO TIPS
There are so many website solutions available for agents and brokers. How do you know where to even start with making the choice of which site to get or design?
The
first thing you need to keep in mind is NOT the sales pitch from the
website vendors but what is important to your audience- the visitors to
your site.
Before you choose a website or do a website makeover you need to answer these questions:
- Why do you want to have a website?
- What will be the purpose of your website?
Continue reading ...
SEO Blogging Coach- For when blogging and SEO overwhelm you.
Sometimes it gets tough to balance all that you have to do in your business, life and family. When you first start on your blogging journey and start to understand and apply SEO steps to your blogging you need the time to do all of this. You have to make the time. Schedule it right into your daily planner. Make an appointment with yourself and don't let anything get you to cancel that appointment.
Since time is precious you may cons...
Posted by Katerina Gasset on Monday, March 28, 2011,
In :
SEO TIPS
You can read more about linking on this post:
Linking....
Last Tuesday we had a great class on Keywords. That class is always about 2 hours long. I know that you are getting your understanding of keywords down now.
Don't miss Tuesday's class on Linking Strategies.
You
can write all the great content you want and you can use all the right
keywords but if you are not getting any "votes" from other blogs and
sites than you are not going to get pulled up by Google to page one
unless... Continue reading ...
Posted by Katerina Gasset on Sunday, February 27, 2011,
In :
SEO TIPS
SEO To The Top is our most popular SEO webinar learning program for beginners to intermediate students.
We use real estate industry specific search and SEO examples but mortgage brokers, stagers, home inspectors and any local small business owners will benefit greatly from SEO To The Top.
We revamped the way that we produce the webinars. So if you have taken the course before- please pay attention to these details! You will not want to miss out on this!
SEO changes, Google changes, Yahoo cha... Continue reading ...
Posted by Katerina Gasset on Monday, February 14, 2011,
In :
SEO TIPS
A
couple of the agents I coach will remain nameless for this post. If you
know who the agents are, please don't comment with their names. This
is because we know these agents' National Franchise Internet Police are
watching and we certainly don't want these agents to get into any more
"call ins" to the office.
These
agents are SEO DIY-ers who took our SEO To the Top and SEO Extreme
courses and then hired me to be their private coach to do a website
makeover and help them to discov... Continue reading ...
Posted by Katerina Gasset on Friday, January 14, 2011,
In :
SEO TIPS
How
do you know which keywords you should focus on and which keywords are
going to make your phone ring with a prospective client? 
The keywords you choose to use on
your blog and website should be determined by who you are speaking to
through your blog and website. This is called your niche market.
Niching brings a better return on your investment of time and money than generalizing.
Let's put keywords into perspective. Different
products and services require d... Continue reading ...
Posted by Katerina Gasset on Thursday, December 30, 2010,
In :
SEO TIPS
2011 Schedule of SEO Events and More- By Coach Katerina LLC
We are excited to roll out
our new calendar of events for SEO Trainings, Expired Listing training,
Short Sale training and our new programs. 
Below the schedule here is a form
where you can check off the trainings that you would like to get in on
the loop about. This way you can get email notifications and reminders
of the events you are interested in.
January 12th, 2011 is SEO To The Top Q and A class for current members o... Continue reading ...
Posted by Katerina Gasset on Friday, December 10, 2010,
In :
SEO TIPS
Google changes it's algorithms due to a company who was getting Google juice for negative comments from unhappy customers.
What happened was the New York Times covered a story and wrote a multi-page article about Clarabelle Rodriquez who bought eye-glasses online from DecorMyEyes which resulted in the owner of the online eye-glass company to harass her and threaten her.
Ms Rodriguez added her complaints to Get Satisfaction- a site where you can place complaints and dissatisfaction with co...
Continue reading ...
Posted by Katerina Gasset on Tuesday, November 23, 2010,
In :
SEO TIPS
Many small business owners, agents, consultants and marketers start their new website, look up their new keywords, get all excited and ready to get their domain name when suddenly they start hearing other people say,
"Well, good luck with that! All the good domains are taken already! All the dot coms are taken up!
Well, that is just not true.
Here is a little known secret- when agents drop out of the business they tend to forget about their domain names and their websites which means that eve... Continue reading ...
Posted by Katerina Gasset on Tuesday, October 19, 2010,
In :
SEO TIPS
Coach Katerina's Webinar and Call Schedule- Mark Your Calendars with these important events, times and dates for this week and next week.
Wednesday October 20- 3 p.m Eastern Time-. SEO EXTREME BootCamp Q and A call and overview of SEO EXTREME.
Thursday October 21- 12 p.m. Eastern Time- Marketing Yourself and Your Listings with QR Codes, sponsored by Realbird. I will also be going over how to use QR codes with Realbirds' new QR codes for listings.
Tuesday October 26- 3 p.m. Eastern Tim... Continue reading ...
Posted by Katerina Gasset on Monday, October 11, 2010,
In :
SEO TIPS
What is your BIG burning question about SEO?
We will try to answer as many questions as possible
on our Q and A call and give you an overview of
SEO EXTREME Bootcamp line up.
Hurry to get your Biggest Burning Question
turned in by going here to post your question:
MY BIGGEST BURNING QUESTION
Make sure you are also registered for the call
so you can hear your answer.
I will also answer the top 2 or 3 questions
here on our blog so make sure to subscribe
to this blog so you don't mi... Continue reading ...
Posted by Katerina Gasset on Wednesday, September 22, 2010,
In :
SEO TIPS
Taking SEO to the next level- we are here in Austin Texas at the Traffic and Conversion summit. This is the best SEO summit we have ever been to. There is no head fixing stuff, no motivational stuff, just pure unadulterated workshop format with so much absolutely above the rest content. 
My head is spinning! And this is only the first day! The traffic summit started this morning at 9:00 a.m. and we did not even get finished until 8:30 p.m. tonight. The Traffic Summit starts right up again tomo...
Posted by Katerina Gasset on Tuesday, September 14, 2010,
In :
SEO TIPS
SEO Tutorial For Your Websites- Counter Points To Facebook Featured Post
By popular demand I am writing this post to clear up any misunderstandings there may be in Google's importance on the web when it comes to your blogs and websites.
Alex Chang wrote a featured post about the strength and search power of Facebook. Facebook is important to your overall networking and marketing online. I am not disputing the relevance of Facebook. Of course you should be on Facebook, of course you shoul... Continue reading ...
Posted by Katerina Gasset on Saturday, September 4, 2010,
In :
SEO TIPS
Did you just get finished doing the happy dance finding your post on the first page of Google for your keywords?
But then did you have yourself a little pity party when you went back to glow in your pride only to discover that your post was now no where to be found?
It happens more often than you think. It does not just happen to you. But why does this happen?
What happens when you blog on Active Rain is that Google LOVES Active Rain so much and Google spiders crawl Active Rain so much and so ... Continue reading ...
Posted by Katerina Gasset on Tuesday, August 10, 2010,
In :
SEO TIPS
Organic Traffic- SEO is not a vacuum.
There are only ten spots on page one on Google.
Are you on one of those ten spots? Do you have more than one of those ten spots? Do you have more than 8 of those ten spots?
The good news is that SEO is back, well, I never believed that it left. But many people in internet marketing did not want to do the work it takes to build good solid organic traffic. There are a lot of people who hate to blog and hate to use the white hat ways to build a website. So t... Continue reading ...
Posted by Katerina Gasset on Sunday, July 25, 2010,
In :
SEO TIPS
Linking Strategies are one of the most important aspects of your SEO plan. Google puts a lot of weight on the links that are pointing to your site. Each link to your site is like a vote for your site. Google gathers up these votes, counts them and from there determines where you fit in the indexed pages and how you should show up on the SERPS.
So while writing good content is the most important part of your plan, all the good content in the world is not going to surpass someone who has good c... Continue reading ...
Posted by Katerina Gasset on Wednesday, July 21, 2010,
In :
SEO TIPS
SEO For Real Estate Agents- Be Careful Out There! There is so much snake oil out there on Facebook and Twitter so be careful what you believe. There is no such thing as some magic bullet you can get or some google potion you can apply to your blogs and websites that will make them magically appear at the top of the SERPS. If it sounds too good to be true, you know the saying, it probably is!
But if you use tried and true sensible methods that are white hat, all above board, they may take a bi... Continue reading ...
Posted by Katerina Gasset on Tuesday, July 20, 2010,
In :
SEO TIPS
Come back to this blog and this site- SEO For Agents- often as this is always being updated weekly with new content. Right now I am in the process of moving over all my SEO Tips and Tutorial posts from our Active Rain blog. This way you will be able to find what you are looking for much easier.
It is almost impossible to sort my posts in a logical manner on my Active Rain Blog.
I do write a lot of other content besides just for SEO so consider subscribing to my Active Rain blog.
I just added ...
Continue reading ...
Posted by Katerina Gasset on Friday, June 4, 2010,
In :
SEO TIPS
You will be getting one video webinar delivered to your email box each week for 9 weeks. This way you can watch and learn as often as you need. This also gives you one week to get your homework done before you next video arrives in your inbox. It is important to do your homework. You will be invited... Continue reading ...
Posted by Katerina Gasset on Friday, June 4, 2010,
In :
SEO TIPS
In today's SEO To The Top Webinar session we are going to be learning about Titles- Tags- Descriptions for your websites, blogs and your profile pages on Active Rain. Many SEO experts say that "Descriptions" are no longer relevant to organic search. While the premise of this statement is true from strictly a search engine value it is by no means the case in real application of writing for both search engines and the searcher who sees you as one of the options to click on.
While Google moved aw... Continue reading ...
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